Johnnammimyeonga Vegetable Sweets Bread Popup

A 2026 Shinjuku popup for Korean vegetable sweets bread.

Johnnammimyeonga is a Korean vegetable sweets bread brand introduced in a Keio Department Store release. The bread uses a gluten-free glutinous rice dough filled with pastes that draw on vegetable and fruit flavors. It appeared at the Sweets & Bread Expo on the 7th floor event hall of Keio Department Store Shinjuku from April 24 to May 6, 2026, with assorted items listed from 398 yen each.

Its appeal is highly visual: pieces shaped after vegetables such as corn or sweet potato, paired with a chewy rice-flour texture. It reads as the kind of sweets bread people would photograph at a department-store food event.

The popup ended on May 6, 2026. Treat this page as an archive of a spring event, and check the brand or department store's latest announcements for future appearances.

Information is compiled from the cited source and publicly available shop details. Hours, menus and prices may change; check official sources before visiting.