Sapporo Queue: Senshuuan's Yamachichichi – Hokkaido's Beloved Classic Sweet

Sapporo's classic confectionery — Yamachichichi chocolate senbei is a must-buy souvenir

Senshuuan Seika is a long-established Sapporo confectionery beloved for uniquely Hokkaido sweets. Their signature 'Yamachichichi' — crispy senbei crackers coated in chocolate — has been a staple Sapporo souvenir for decades, with its distinctly Hokkaido name and satisfying crunch. The main shop near Susukino and Tanukikoji Shopping Street is always busy with tourists, showcasing the diversity of Hokkaido's ingredients. Deeply loved by locals too. Located at 2-4 Minami Nijo Nishi, Chuo-ku, Sapporo City, Hokkaido.