Yufuin Queue Before Opening: B-speak's Legendary P-Roll Cake

Yufuin's most beloved roll cake — queues form before opening, sellouts by noon

B-speak's 'P-Roll' is Yufuin's most iconic souvenir — a deceptively simple roll cake with light sponge and premium fresh cream that achieves extraordinary quality through its ingredient selection and craftsmanship. The shop sits amid the beautiful Yufuin basin landscape, naturally paired with onsen visits. Queues form before opening, and sellouts before noon are common. A pilgrimage for roll cake enthusiasts nationwide. Located at 3040-2 Kawakami, Yufuincho, Yufu City, Oita.